Write copy that converts using words your customers already say

Apply the exact frameworks and customer language principles from the episode with guided prompts that turn theory into ready-to-use sales copy.

Collect the five phrases your customers use most when describing their problem — then plug them into your next headline or sales page

Choose between AIDA and PAS for your current offer using the decision framework, so you stop second-guessing which structure fits

Rewrite one piece of existing copy by replacing jargon with customer language, following the fifty-fifty rule to strengthen your headline first