Skill Room

Turn guesswork into certainty with the numbers that separate pros from amateurs

This guided workbook walks you through calculating the exact metrics you need to stop second-guessing every business decision.

Calculate your customer acquisition cost, lifetime value, and break-even point using fill-in-the-blank prompts tied to your actual business
Identify where you're spending money without tracking returns through targeted self-assessment questions that expose the gaps
Access the free metrics tracker referenced in the episode to monitor CTR, CPC, CVR, CPA, AOV, and ROI in real time