Hey, I'm Ilyas

I'm a designer and the founder of Infinite Design, a studio that has built brands for 134+ companies worldwide. I write here about branding and design, and I share what I know for free. I make my money designing, not teaching.

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Who is Ilyas Megarbi?

The long version.

Who is Ilyas Megarbi?

The long version.

Who is Ilyas Megarbi?

The long version.

Color Psychology Is Nonsense

Blue never meant trust.

Color Psychology Is Nonsense

Blue never meant trust.

The Philosophy of AI Ethics

Can machines make moral decisions?

Your Logo Matters Less

Against the thing I sell.

Your Logo Matters Less

Against the thing I sell.

The Role of Empathy in Design

Why empathy is the key to great design.

Latest

All writing

Who Is Ilyas Megarbi? Designer and Founder of Infinite Design

It started in a bedroom in northern Morocco.

Who Is Ilyas Megarbi? Designer and Founder of Infinite Design

It started in a bedroom in northern Morocco.

Who Is Ilyas Megarbi? Designer and Founder of Infinite Design

It started in a bedroom in northern Morocco.

Color Psychology in Branding Is Mostly Nonsense

Blue does not mean trust. It never did.

Color Psychology in Branding Is Mostly Nonsense

Blue does not mean trust. It never did.

Color Psychology in Branding Is Mostly Nonsense

Blue does not mean trust. It never did.

Your Logo Matters Less Than You Think

An argument against the thing I sell

Your Logo Matters Less Than You Think

An argument against the thing I sell

Your Logo Matters Less Than You Think

An argument against the thing I sell

When Does a Business Actually Need a Rebrand?

Boredom is not a business case.

When Does a Business Actually Need a Rebrand?

Boredom is not a business case.

When Does a Business Actually Need a Rebrand?

Boredom is not a business case.

Why Do All Brands Look the Same Now?

Blanding is not laziness. It is structural.

Why Do All Brands Look the Same Now?

Blanding is not laziness. It is structural.

Why Do All Brands Look the Same Now?

Blanding is not laziness. It is structural.

Will AI Replace Graphic Designers?

No. But some designers will lose anyway.

Will AI Replace Graphic Designers?

No. But some designers will lose anyway.

Will AI Replace Graphic Designers?

No. But some designers will lose anyway.

Newsletter

Branding and design, written properly, sent when there is something worth sending. Free, and there is nothing behind it.

Newsletter

Branding and design, written properly, sent when there is something worth sending. Free, and there is nothing behind it.

Work with me

I run Infinite Design, a studio that builds brand identities for startups and growing businesses. If your brand has fallen behind your business, that is the door.

Made in Morocco

© 2026 Ilyas Megarbi